Affiliate Marketing In’s and Out’s

How To Choose The Right Affiliate Products

When you consider all the products and programs that are capable of generating affiliate income.

It can be mighty difficult choosing which ones have the most potential.

In most instances, you won’t know for certain until you actually start promoting any given product.

But there are factors that can help diminish the risk of choosing products that have little or no potential.

1. First and foremost, you need to establish whether or not there’s even a viable demand for a product.

Aside from determining if people want the product.

You have to find out what type of people would be interested and if you can easily reach that target audience.

2. How good is the product sales page?

If it doesn’t look as though it can convert visitors into buyers.

You have to decide how much work it will take on your part to override that particular drawback.

Then you need to decide if it’s worth the extra effort you’ll invest.

Overall, you have to decide whether the website will help or hinder your ability to make sales.

Go with your instincts.

If you don’t feel comfortable with the look, the sales copy, or the order process, chances are the average viewer won’t either.

3. Can you make enough profit by promoting the product?

Some owners reward their affiliates by giving them generous commissions while others merely offer a very small percentage.

For the most part, those differences are associated with two very specific categories…

Digital and Physical products.

For example, you can usually make at least 50% commission selling ebooks and software products.

With physical items such as vitamins, print books, and pet products, an affiliate commission can be relatively low

(on average, somewhere between 5% and 10%).

Although the percentage is important, it also depends on the price of the product.

If you’re selling an exercise machine that retails for $1800, even a minimal 10% commission will gain you
$180 for each sale that you make.

On the other hand, if you’re an affiliate for Amazon (http://www.amazon.com ),

you’ll be dealing with items that most often carry a very low sales price.

In order to gain any substantial level of income, you’ll need to move an incredibly large volume of products.

4. The quality of the product is extremely important.

If you don’t feel confident about how good it is or how well it performs,

it’s going to be difficult for you to launch a successful promotional campaign,

much less maintain it over an extended period of time.

5. You need to have the ability to track and monitor everything related to your affiliate activities.

That would include things like the number of visitors you send to each sales page,

how many of them actually made a purchase, and running sales and refund statistics.

Make certain that you can do that, either through the program or using your own independent tracking device.

This will keep you abreast of each product’s performance, allowing you to determine which campaigns need to be tweaked, increased, or dropped altogether.

Finding Affiliate Programs

There are three basic methods for locating good affiliate programs…

1. Conduct searches based on a particular niche market.

2. Sign up to use the services of an affiliate marketing network.

3. Search through the categories of affiliate program directories.

The first option will require a considerable amount of time, but it’s definitely worth the effort.

Assuming, of course, you’ve completed all the necessary preliminary work which would guarantee a positive outcome.

That would include things like determining your exact target audience,

choosing specific and highly relevant keywords, and

establishing what criteria would constitute a fair and equitable affiliate program.

The search itself would be conducted in two stages…

The first stage would involve the keywords.

You would first need to select a list of search phrases that are highly relevant to the product.

Then you would conduct searches using each of those keywords.

This will lead you to niche markets and their products.

The second stage would involve any given keyword plus the word affiliate.

For example, ‘dog training affiliate’ or ‘affiliate dog training’.

What this will generally turn up is either an affiliate program for products

that are associated with that particular keyword or a content site that is already an affiliate.

Either way, it allows for further action with regard to becoming an affiliate for a specific keyword or product niche.

With the second option, you simply open a main account with the affiliate network

which in turn entitles you to promote any of the products that are included within their listings.

Although these affiliate networks might not always be as capable of giving you exact matches to what you’re looking for,

they can be incredible time savers.

Affiliate marketing websites like

Commission Junction (http://www.cj.com )

and Click Bank ( http://www.clickbank.com)

make it extremely easy to locate good affiliate programs.

And generally, for products and services that are highly compatible with the niche or target audience, you’ll be reaching.

Be aware, however, that only Commission Junction offers all ranges of products, services, and programs – both digital and
tangible.

ClickBank, on the other hand, only handles digital products such as ebooks and software programs.

If it can’t be downloaded or delivered electronically,

you won’t find it in the ClickBank Marketplace ( http://marketplace.clickbank.net ).

The third option allows you to search for affiliate programs by category,

just like you can with networks such as Commission Junction and ClickBank.

The only difference is, you’ll be signing up for any of the programs you choose independently

(through the product owner‘s affiliate process).

All the directory does is provide a convenient method for locating affiliate programs.

The rest is up to you.

Here are a couple of popular affiliate directories…

Associate Programs

Affiliates Directory

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