In the last few posts we have been looking at some of the different types of content you can focus on to help your marketing.
Today we’re going to talk about another type of content – viral content.
Technically any type of content COULD become viral content.
You could write a really incredible educational article and it could explode on social media overnight.
Trendy content often has the power to go viral, but the effect doesn’t usually last long.
You’ll see a brief surge in traffic, and then it wanes to nearly nothing before too long.
The type of viral content we’re talking about now is the kind that never really wanes.
Can wane over time, but sometimes the traffic continues for a long time because new information comes
out on the story and renews its popularity.
Videos and shocking crime stories stay popular for a long time.
Interest doesn’t wane too much, mostly because these topics have wide enough appeal that they don’t
reach critical mass for a longer period of time.
Viral content is usually either:
* Some mix of these
It’s not easy to create viral content.
Most people who deliberately try to create it fail.
Because they think they know what people will like and don’t.
Also because they fail to get enough influencers to see and share the content.
Sometimes it helps just to profit off OTHER people’s viral content.