There are many ways to generate new leads to your email campaigns.
Some you have to pay for, others are free but take a lot of time and effort.
But there’s one mighty resource that requires neither upfront investment or a lot of time.
I’m talking about Pinterest!
In fact, according to SearchEngineWatch.com, every pin on Pinterest can drive up to 2 page visits and 6 page views per person.
In addition, the life span of a pin is one week, unlike a tweet where the average life span is only 24 minutes!
Here is how to drive traffic to your squeeze pages from Pinterest:
Sign up for a business account on Pinterest at http://business.pinterest.com/ so you’re able to gain access to marketing information, tips and more.
Then, use keywords in your name and bio so that you appear in on-site search queries.
With Pinterest marketing, you should always use a dedicated landing page for your email opt-in.
In fact, you should use multiple landing pages with the same opt-in form and incentive offer.
That way you can create tailored Pinterest squeeze pages that connect with your visitor and give them exactly what they’re looking for.
Also, make sure your landing page has a very clear focus.
If a visitor lands on your page and doesn’t understand what you’re offering, they’ll leave before ever subscribing to your list.
Create pins for your lead magnet and direct people to your landing page where they can download your incentive offer.
Use eye-catching graphics that attract attention.
Then, pin your lead magnet and direct people to your page!
Don’t just stop at one lead magnet.
Create multiple versions of your page so that you can pin throughout the Pinterest community.
You should also join Pinterest groups to maximize exposure and connect with your target audience.
You can easily find relevant groups by searching http://pingroupie.com.
Another great strategy is to apply for what is called “Rich Pins”.
These are pins that provide additional information directly on a pin.
They are available in four different types: app, recipe, article and product.
You can apply at https://business.pinterest.com/en/rich-pins
When it comes to creating successful pins that will generate traffic to your landing or squeeze page, you want to aim for high engagement.
This means that your pins should always be descriptive and interesting.
Make sure you provide enough information to motivate a pinner to click through to your squeeze page.
You also want to include a call-to-action in every pin’s description that clearly directs pinners what to do (example: “Click to find out more”, or “Click here to visit”.)
A clear call to action can generate up to 90% increase in engagement.
And finally, you should consider adding text to your pin in order to provide even more information.
Use SEO keywords in your descriptions so that you can target people who would be interested in what you have to offer.
You can also use relevant hashtags in your pin’s description.