In the past, people used graphics on web pages mostly for accent.
They might put little stars or spheres as bullet points, or use arrows or buttons to attract attention.
But back then, internet connections were often so slow that no one could load larger images.
These days, loading images takes very little time on most internet connections, so there’s no excuse for leaving them out!
But why are images so important?
1. Images help break up large blocks of text and give the eyes something else to focus on, which holds interest longer.
2. Images help illustrate points better than text can in many cases.
3. Images give Google something additional to index other than text.
4. Images are crucial for getting traffic from image-based sites like Pinterest and Instagram, so having your own unique images instead of stock photos can really help, but even stock photos can have a big impact.
There are many different types of visual media you can use in your content marketing plan.
Just sprinkling appropriate stock photos around your articles can help, but using unique photos that really illustrate your post will make even more of a difference.
Don’t forget to add alt image information to your photos, too.
This will help you get some occasional traffic from Google images.
Infographics aren’t quite as impactful as they were when they first became popular, but used correctly they can still be useful.
Create infographics that are useful and convey specific information in a way that is easy to digest and you will still get a significant amount of
traffic from Pinterest and other sites.
Pinterest is a very important traffic source these days, and it’s important to make images for every article you post that are specifically for Pinterest.
These images should be taller than they are wide and should have appropriate text on them to get people to click through to your article.
If you’re having trouble coming up with good images for Pinterest, you can use Canva.
They have a lot of templates you can use that are appropriate for Pinterest, and they even have an app you can use on your phone or
A lot of people shudder at the thought, but video is actually not that difficult to create and can have a very powerful effect on your marketing.
Almost everyone enjoys watching video these days.
With most of the civilized world having access to fast internet, video has become the medium of choice for a larger number
of people than ever before.
Some marketers even use video as their primary medium for content and are quite successful with it.
So why is video so important?
Well, the main reason is that so many people like to watch videos.
Uploading your videos to YouTube, which has millions and millions of viewers every single day, will let you access a huge amount of traffic that you otherwise might not be able to access.
Not only that, video content is often a lot more engaging than text.
Video really holds the attention, especially if it is done well, so it’s easier to get people to take action.
Plus, written content can be a bit impersonal, and it’s difficult to connect with readers on a personal level.
With video, they can see you or hear your voice and it helps them see you as a real person rather than just a phantom writer behind the scenes.
Again, this boosts your conversion rate.
Of course, you don’t HAVE to appear on camera if you’d rather not.
I’m not going to BS you and say video with no voice or face on the screen is just as effective as a video with both, however even a video that is comprised of mainly music and images can still be effective, and it will get you access to the almighty YouTube’s massive traffic base.
If you don’t feel you can make videos yourself, you can always outsource your videos.
There are people who will make short, simple videos on Fiverr for five bucks, or you can pay a little more and get higher quality content.
These programs are very easy to use, and almost anyone can create a video with them in just a few minutes.
So don’t be afraid to add a video to your content marketing arsenal.
It’s worth the effort!